In recent years, food delivery apps like Uber Eats and Just Eat have become increasingly popular among consumers looking for a convenient way to satisfy their cravings. However, for small, local pizzerias like ours, these apps can be a double-edged sword. On one hand, they offer a great way to acquire new customers and increase sales. On the other hand, they also come with a significant financial burden in the form of commission fees.
When customers order from a pizzeria through Uber Eats or Just Eat, a significant portion of the cost of their meal goes towards paying the app’s commission. In our case, that means roughly 36% of the final price of each pizza is going straight to Just Eat, Deliveroo or Uber. This can be a huge strain on our profits, especially when you consider that just the ingredients already make up about 42% of our costs. With only 24% left, it can be difficult to pay the ever increasing electricity bill, rent, employee wages, taxes not even mentioning making ends meet and turning a profit.
But the challenges of using food delivery apps go beyond just the financial burden. These apps also make it harder for us to build a loyal customer base. When someone orders through Uber Eats or Just Eat, we don’t have the opportunity to interact with them directly or build a relationship with them. Instead, the apps act as a barrier between us and our customers, making it difficult for us to create a sense of community.
So, what can you do to help? The simple answer is to order directly from us (here). Whether it’s over the phone or through our website, ordering directly means that more of your money goes towards supporting our local business. Plus, it gives us the chance to get to know our customers and build a sense of community. And as a token of appreciation, we are providing free drinks and garlic bread with direct orders.
When you order directly from us, you’re not only getting a delicious pizza, but you’re also supporting your local community. You’re helping to keep small businesses like ours afloat and keeping money within the community. By supporting local pizzerias like ours, you’re helping to keep the local economy strong and vibrant. Plus, as a thank you for choosing to order directly from us, you’ll also enjoy the aforementioned free drink and garlic bread on us.
In addition, when you order directly from us, you can be sure that you’re getting the freshest, most delicious pizza possible. We take great pride in using only the highest quality ingredients and preparing each pizza to order. We believe that the extra care and attention we put into our pizzas is what sets us apart and makes us stand out from the competition.
So next time you’re craving a pizza, skip the apps and give us a call or place your order on our website. Your taste buds and your community will thank you. Together, we can make a difference and ensure that local pizzerias like ours can continue to thrive and serve delicious pizzas to our community for years to come.